Web Analytics

Web Analytics

Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.

Just like oil, data remains useless if they are not extracted, refined, distributed and monetized. They constitute the factors that show us the direction for a new business strategy.

At Webranking, we believe that all of our projects should be based on analytics: only with analytics can we truly measure the effectiveness of a project.

we have a dedicated team of analysts who deal exclusively with the analysis, collection and processing of data. Our analysts’ profiles and skills are diverse: from the most technical/strategic profiles for ensuring the collection of correct data, to the most advisory ones that are directly in charge of supporting the marketing team and our customers. Ultimately, they all work together to make data-driven decisions.

Accurate Data

Through data analysis we can assess the level of achievement based on the KPIs or Key Performance Indicators that we adopt, alongside the client’s initial objectives. Therefore, it is essential to work with the most accurate data and that it is collected in an appropriate manner. We must be able to rely on it. This activity mostly concerns the technological component: the machine that extracts the data.

WA Tech. The fact that we are also an IT company helps us enormously when it comes to certifying tracking. It is necessary that we ensure and maintain the accuracy of complex configurations on articulated platforms such as Adobe Analytics (formerly Site Catalyst) as well as on Google Analytics Premium, Webtrekk, Coremetrics and Webtrends.

This is what we call the WA Tech world, i.e. the world of Web Analytics, which is more related to technology, implementations and programming, and this is what we excel at. An example of this WA Tech application is when we verify the accuracy of the tracings made by others, or the traffic certification of a publisher.



When it comes to marketing analytics, LatentView has possibly the largest body of work and experience. We are recognized as leaders in Digital Analytics and Marketing Analytics and often work as exclusive partners to our customers in this area. Our Big Data expertise allows us to look for insights in large, complex digital data from multiple disparate sources, including web analytics.

Our insights have helped our customers achieve:

  • Improved Campaign Performance
  • Accelerated Product Innovation
  • Enhanced Consumer Experience
  • Greater Marketing Effectiveness

Let us show you what Sysfo can do for you!